In his commercial voiceover work, male voice actor GEORGE WASHINGTON, III has performed many characters.
As we begin 2025, George has hit another milestone, performing as a singing, large-mouth Canadian bass fish.
In Frito-Lay Canada’s new national TV advertising campaign for Doritos, entitled “For The Bold”, the “I Won’t Apologize” TV spot humorously satirizes the polite Canadian stereotype (always apologizing), inferring that Doritos can make any Canadian (even a large-mouth Canadian bass) bolder. The soundtrack for the national TV spot is based off of Gloria Gaynor 1978 classic hit “I Will Survive”.
Many may know that among George’s many talent, he is also a professional opera singer.
Not only does George sing his solo line, he also sings harmony with some of the characters later in the spot.
George’s vocal creativity clearer matched very well with Doritos’ creative team in this spot to establish a very effective marketing message for Doritos in Canada.
Hear George’s work in the full Doritos spot below: