EDITOR’S NOTE: Recently, long-time MVO: The Voiceover Guys’ member CHUCK DAVIS talked to us about his efforts to update his web marketing with a new web site. Here’s what Chuck had to say…
In the spring of this year, I took a good long, hard look at MY VOICEOVER WEBSITE and overall brand.
It seemed like things were starting to slow down a bit, many of my colleagues were noticing the same. I decided that now was the time to get things into shape.
The first thing to be tackled was the visual component. My old website with “The Diver” just wasn’t resonating. It looked cool but, what did it actually say? If you have to explain the imagery, it’s not working.
I enlisted the help of Corey Dissin as an objective set of eyes and creative mind. In talking about me, personally and my everyday life from work to play to family life, we developed a very simple USP (unique selling proposition): “Voiceover Straight Ahead”. That’s my style, regardless of genre. Conversational, real, accessible.
Next, drawing from my love of travel, especially via motorcycles, we built a visual that uses a long expanse of open road with a reading that carries that USP. That imagery is used everywhere from my site to business cards to Social Media banners and micro content that I produce here. It’s gotten great feedback and, more importantly, has gotten great results.
I should mention that the website was developed by VoiceActor Websites with Joe Davis and Alex Sanchez.
Another change in marketing strategy has me working Social Media channels like never before. LinkedIn, Instagram, Facebook and Twitter are all involved. My reach has grown dramatically since that campaign started and…so have bookings and inquiries.
It’s been a busy year so far with a lot of reinvention. The tree is bearing new fruit! Onward and upward with lots of new momentum!